
By the water
African Queen
Dubai, UAE
Before it reached you, this piece had already travelled.
Its fabric began in Italy, where some of the world's finest performance textiles are made. From there, it journeyed 11,648 kilometres to Indonesia, where it was carefully cut, stitched and finished by hand.
We could have stopped there.
Instead, we chose to follow the piece all the way to where it was meant to belong: the quiet glamour of beach clubs, poolside afternoons and destinations where dressing well is never an occasion but a way of life.
And now, by the time it reached your hands, your piece had travelled more than 20,000 kilometres.
Today, the atelier behind it provides employment to more than 50 women, whose craftsmanship quietly shapes every collection we create, alongside a design team working across time zones, united by a single vision.
So yes, we chose this journey deliberately.
Not because it was the fastest or the easiest, but because exceptional results rarely come by chance.
Now, the journey continues with you.
We hope it accompanies you on beautiful escapes, and may the next kilometres be the most beautiful ones yet.

SOUNDS OF ESCAPE
THE CARE RITUAL
Every swim will have its own story that will want you to wear it again. But to make it a long-lasting one, we have provided you the perfect care ritual for your ALORA.
Rinse gently in cool water after the sea or pool. Wash at max 40°C.
Use a mild cleanser. Do not bleach.
Do not twist hard. Press softly between clean towels. Do not tumble dry. You won't need it, however professional dry cleaning is also allowed.
Dry naturally in the shade. Even though our fabric does not crinkle, you may do low-heat ironing.
The A-Lock is ALORA's signature, patented closure and design detail. More than an accessory, it allows selected bikini pieces to be mixed and matched, while also serving as a refined belt or sculptural accent across our swimwear.
Designed for refined, relaxed moments by the water, the A-Lock is intended for elegance rather than unrestricted movement. Like fine jewellery, it should be worn with awareness. To preserve its intended fit, avoid prolonged pressure or body positions that may naturally disengage the lock.
A little care keeps the feeling intact.
The ALORA Guide

By the water
Dubai, UAE

For a long lunch
Dubai, UAE

After sunset
Dubai, UAE

Calm pool day
Dubai, UAE